Business set up and incorporation and market research

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Supplying office address

bank account

in-depth market research

searching distributers/agents

looking for the right people

identifying an appropriate location


The difference a good business address can make

A business address is an important factor for a company's image and part of the business incorporation process in Germany. Just as the town, city or indeed nationality from where a person comes plays a part in the way others perceive that person, so too does a business address. This means that a business address can serve in communicating status. It is advantageous to have a business address in a well-renowned area or street.  Customers and investors will more easily trust a business with a well-respected business address. In contrast, business addresses can create doubt when they are in residential areas or other less-well-known locations.

Business addresses represent the registered location of a company and have legal significance in the following areas:

  • The use of contact data published in accord with the German (website) legal notice requirements
  • German act for tele-media services
  • Tax law
  • Industrial code
  • German commercial code

We are here to help you in the decision-making and the implementation of business address.

Why it's important to open a separate business account

A separate business bank account for business transactions is essential when setting up a company in Germany. A Germany Ltd. (GmbH or UG) can only perform the functions that it is set up for when it can prove that it's starting capital is in place. This is best done by transferring funds into the business bank account followed by confirmation by a notary and entry into the German commercial register.

A business bank account has a special role partnerships and corporate enterprises alike.  Even people wanting to set up their own small business require a separate business account in order to create a clear distinction between private and business transactions. Not only does a business account make it easier to organize the day-to-day running of the business, it also creates clarity in the case of a inspection from the tax authorities.

We have experience in this area and are here to help you set up a business bank account.

Detailed market research on your behalf

Market entry into Germany requires thorough research of your sector; we can draw on a large number of resources to gather as many figures and information about the exact nature of your market. Once we have all the facts and figures together, we use our substantial experience and know how to draw up your business plan. This involves determining and analyzing the size, dynamics and potential of your market. The following sources are particularly good for helping us with our market research:

  • Inter-trade organisations: many of these organisations carry out their own market research and access to this information is often free
  • IHK (Chamber of Commerce): your local Chamber of Commerce can provide regional data for market research purposes
  • Market studies: several banks publish market analysis and market studies on a regular basis. We can use these for market research purposes.
  • Google Keyword Tool:  we can use this free tool from google to determine how many people are searching for a particular product or service. Data can be narrowed down to a regional level.
  • Yellow Pages: and last but not least we can also make use of the Yellow Page particularly when it comes down to determining the size and scope of the competition.

How to find a distributer or sales representative

One of the most important parts of your business plan will be a clear distribution method. In order to choose the best possible distribution method for your business, it is essential that you know where your customers are located. Once everything has been analyzed and your distribution plan is in place, the next step will be to determine how to motivate your potential customers to a purchasing decision.

One thing is certain, it will not be enough to get your offering on the shelves of shops and outlets. Your customers need to know about your product in order to purchase them.

Finding the right people for your business

Finding qualified personal with good social skills is more difficult today than ever. For this reason, one of our core services is finding the right people for your business. We use a number of different methods for this task. First we ask you about your own personal requirements regarding employees. For which departments and for which tasks are you looking to fill vacancies and what skills should your workers have.

Depending on your requirements, we will contact the job centre for a fitting match, search the online job portals or place an advertisement in the newspaper or industry magazine. We are very proud of our record in finding the right people for our clients.

Important factors when finding the right location

The success of your business will depend on how well and how strategic the choice of location for your company.

The following factors are very important:

  • Customer target group
  • Transport connections: motorway, train, airport
  • Rental costs: town centre or outskirts; how well equipped the location is.
  • Jobs market

Do you want to start a business in Germany? Here, too, we would be delighted to be of assistance.


BASCH Consult
Burkhard Schneider
Kurfürstendamm 194
10707 Berlin

+49 30 82718442




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